Wednesday, May 27, 2020

From India to the USA Hult MBAs gain access to jobs in startups in Silicon Valley Hult Blog

Indian MBAs at Hult International’s San Francisco campus are landing jobs in the world’s foremost startup hub. When Ankita Bagri started a full-time MBA at Hult International Business School’s San Francisco campus, she had never worked in the US before. Originally from India, Ankita studied a BBA in Switzerland and worked for major luxury hotel chain in Dubai before relocating to the US to join Hult. Now, she runs sales at a travel tech startup in Silicon Valley, working alongside two fellow Hult MBA alums. â€Å"Getting an MBA from Hult opened up the opportunity for a career in the United States,† she says. â€Å"As an international student from India, it’s not easy to secure jobs in the tech industry in San Francisco. Hult puts you where you need to be.† To find out  more about our global  MBA program,  download a brochure Read the full article on BusinessBecause. Kickstart your career right next door to Silicon Valley by studying at Hults San Francisco business school. To find out more, take a look at our blog 24 Hours at the Hult San Francisco campus. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Saturday, May 16, 2020

Is Personality Determined by Nature or Nurture - 1623 Words

Crime and Punishment Essay Societal Rehabilitation Fyodor Dostoyevskys work in Crime and Punishment can be cited as largely autobiographical. Although the author never committed anything like the atrocious murders depicted in the novel, the nihilistic traits of his protagonist, Raskolnikov, closely resemble his own ideals as a youth. In 1947, Dostoyevsky joined the revolutionary Petrashevist cause. The author and this group of radical socialists narrowly escaped death after being arrested by police. They received a pardon from the czar only moments before a firing squad was to take aim. They were sentenced instead to four years in a Siberian labor camp. In his penal servitude Dostoyevsky examined his revolutionary†¦show more content†¦These extraordinary beings (led by their Dionysian tendencies) must rebel against the restraint of common Apollonians. After some sort of a revolution occurs, the radical Dionysian and the conservative Apollonian principles will synthesize into a middle ground. At the end of Raskolnikovs c onversation with Porfiry he comments that this revolutionary cycle will continue until the New Jerusalem (Dostoyevsk! y 314). This reference to a Utopian socialist paradise stresses Raskolnikovs liberal interest in communism. Communism is the complete antithesis to the czarist regime the conservative author hoped to preserve. Raskolnikovs radical theory fails him. As the book progresses, his senses leave him. He is driven by the guilt of his crime to near insanity. After becoming gravely ill, he discovers that he is not the Napoleon figure that he hoped to be. Because Raskolnikov is not able to get past the murder he committed, he concludes he is not one of the extraordinary. Raskolnikovs intense disappointment in his failure, his emotional and physical exhaustion, and prompting from Sonya to do ‘what is right leads him to confess himself. With Sonyas crucifix in hand, he goes to ‘bear his cross and accept his responsibility. In the novel, Dostoyevsky emphasizes the flaws o f Raskolnikovs radical objectives. When the main character is first imprisoned he felt no remorse for his crime (Dostoyevsky 623). All that he regrets is that he has failed to follow throughShow MoreRelatedNature vs. Nurture1117 Words   |  5 PagesThe nature versus nurture debate is one of the oldest issues in sociology (Davidson, 1991, n.p.). The debate centers on the relative contributions of genetics and environmental factors to human behavior (Davidson, 1991, n.p.). Today, the majority of experts believe that behavior and development are influenced by both nature and nurture (Macionis, 2009, p. 73). The biggest question now is which one affects human development more: nature or nurture? According to Macionis (2009, p. 72), in the pastRead MoreNature Vs. Nature : Nature And Nurture969 Words   |  4 Pagesare complicated and have complex personalities—and serial killers even more complex. Determining where these personalities come from, especially in serial killers, is a question of speculation asked by psychologists. One theory, nature, is that who people are is determined by genetics. Another theory, nurture, is that people are who they are because of environment. Both theories are in fact correct; however, the cause of personality is not solely nature or nurture, but on a case by case basis, canRead MoreThe Meaning of Nature and Nurture in Psychology Essay1192 Words   |  5 PagesThe Meaning of Nature and Nurture in Psychology The nature nurture dichotomy is a theme alw ays present in many areas of psychology. But is it right to talk about it as a dichotomy? , Certainly not. To say so would be like stating that they never act together, that they are contradictory and exclusive oneRead MoreNature versus Nurture Debate Essays776 Words   |  4 PagesFactually Naturally People have been arguing about nature versus nurture for centuries. Does genetics or upraising have more effect on a person? Human development is influenced by various things. But nature, genetics, contributes more to development than the environment does. While nurture has some influence, nature has much more. Genes are responsible for altruism, personality is linked to individual genes, and genetic disorders are effects of nature that can cause drastic differences in qualityRead MoreNature or Nurture: What Determines Our Behavior? Essay506 Words   |  3 Pagesis not the only explanation for how our lives are determined. The argument of nature versus nurture is still being discussed by many, although both have been seen to have an impact on our life experiences. The role of nature, by name, basically states that all human behavior is simply just instinctive, as if we are all encoded to act and react a certain way to life experiences. As the book states, through this side of the debate, it is our â€Å"nature† to do the things we do. This of course had its ownRead MoreThe Evolutionary Factors That Have Shaped The Genetics That We Inherit From Our Parents1049 Words   |  5 PagesINTRODUCTION NATURE This refers to all the evolutionary factors that have that have shaped the genetics that we inherit from our parents. Nature determine the range of our human potential.Naturists believe that the knowledge humans have about the world is innate. Therefore human development is determined by heredity. NURTURE This has to deal with our environment; it refers to all the environmental factors that have influenced us since we began to grow. Nurture affects the way our human potentialRead More Postion Paper: Nature Vs. Nurture712 Words   |  3 Pages Position Paper: Nature vs. Nurture nbsp;nbsp;nbsp;nbsp;nbsp;The controversy of nature vs. nurture has been going on for many years, and a decision has not yet been reached in which one is the most affective. Using the results of the countless tests done, everyday situations, and the twins experiment, I will prove that nature is a larger contributor to the outcome of our personalities than nurture. nbsp;nbsp;nbsp;nbsp;nbsp;Firstly, many psychologists and Universities, such as Harvard,Read MoreThe Nature Nurture Controversy : Biological Or Environmental Effects Of Iq, Personality And Behavioral Differences932 Words   |  4 PagesThe basic elements of the nature-nurture controversy, debates the genetic or environmental effects of IQ, personality and behavioral differences in humans. Nature describes an inherited trait, otherwise known as the genes, containing the genetic code for each individual born. These genes contribute the physical characteristics, for example: eye color, skin pigmentation, hair texture, blood type, longevity, etc. Genes impose certain diseases, such as Huntington s Chorea, Breast Cancer, Down SyndromeRead MorePersonality Is Developed From Genes ( Nature ) Or Influenced By Environment ( Nurture ) Essay1436 Words   |  6 Pagesperson’s personality is developed from genes (nature) or influenced by environment (nurture). Personality is something ever y human has and is an essential element in their social world. This research is important to know if, how, and why personalities change. Different scholarly-based material was used to support either stance on the issue. The articles and research helped to decipher the roles of parents, genes, biology, the environment, experiences, and culture in a person’s personality. PersonalityRead MoreThe Influential Difference Between Environment And Heredity1610 Words   |  7 PagesOur personalities have many traits, and these traits made us who we are. But that’s not the whole story about it. We are not just similar because we have the same traits, but we are also uniquely different from our environment and heredity causes, or maybe our freewill and other unknown factors. Our personalities are so unique that we are the only person in this whole universe. No one else is the same, and even identical twins are different. We are us, and only us. So how does that work out? Why

Wednesday, May 6, 2020

Women The Shape Of American Culture - 835 Words

Sports became the shape of American culture in the early 1900s. It was the face of masculinity and manliness. Sports were created to show off the strength and toughness in men, and according to past physical educators, women did not possess these traits. Therefore, it was frowned upon for females to participate in sporting activity. Critics of women justified these assumptions by providing false medical accusations as to why women should not participate in sports. Some critics believed that if women participated in sports, it would cause reproductive damage, as well as loss of sexual control (Cahn, 1994). Physical educators also concluded that if women participated in athletics they would promote â€Å"sexual licentiousness,† and â€Å"blur natural gender differences† (Cahn, 1994). It was also believed that girls were biologically weaker and contained unsteadiness because of the menstrual cycle. Therefore, women were encouraged to not participate in physical activity, especially when they were menstruating. Other medical assumptions involving women and sport included the idea that women participating in vigorous sports were believed that they would also suffer from â€Å"nerve fatigue,† and â€Å"lowered vitality† (Festle, 1996). Critics believed women could not handle the stress that came with sports. The stress would cause women to eventually break down because they would not know when to stop and call it quits. A Darwinian explanation was also used as a medical justification as to whyShow MoreRelated No Name Women Essay1006 Words   |  5 Pages Cultures can shape the identities of individuals. Kingston identity was shape by Chinese and Chinese American culture. No Name Woman, begins with a talk-story, about Kingston’ aunt she never knew. The aunt had brought disgrace upon her family by having an illegitimate child. In paragraph three, â€Å"she could not have been pregnant, you see, because her husband had been gone for years† (621). This shows that Kingston’s aunt had an affair with someone and the result was her pregnancy. She ended upRead More Eating Disorders, Body Image and Cultural Contexts Essay1306 Words   |  6 Pagesvariation and variation within cultures as well. It is impossible to broach the concept of body image without including the general sentiment of the population being studied as it changes from society to society. Americans, Blacks and Asians ha ve been the focus of a significant amount of research on the cultural attributions of eating disorders and differences in body image between cultures. When a researcher considers body image and eating problems in African-American women, they must also take intoRead MoreBinge Eating in Non-Western Cultures1038 Words   |  5 Pagesnon-Western cultures in general is scarce. Very few studies address disordered eating in cultures outside of the Western and Westernized world. This could be because of the perceived lack of eating disorders in non-industrialized countries or even because there is an overwhelming amount of concern over eating disorders in Western society. However, there have been several studies done on binge eating and dietary restraint in non-western citizens and in non-Caucasian women in the United States. Women whoRead MoreThe Impact Of Media On Gender Socialization Essay1485 Words   |  6 Pagesexpectations throughout the life course of almost every American. Out of four advertisements chosen, two are distinctly for women and two are distinctly for men. It is easy to identify which is which, as everyone has experienced these social expectations that the ads are founded on. For example, the male ad, titled Nivea for Men, is most easily identified as such due to the man used as the model. However, this is not the average male in American society- this is the idealized version that men haveRead MoreI m Considering Becoming A Sports Fan1386 Words   |  6 Pages We come across many different cultures and fashion in our society. Some may indicate that the culture influences one’s fashion while others may oppose and state that each aspect stands alone. Fashion and culture fall into the following identity categories: chosen and assigned. Culture affects many parts of an individual, in some cases you can determine an individual s culture by their speech and clothing; in addition to traditions and the environment in which they were raised. Whereas fashionRead MoreThe Religion Of Thinness : An Spiritual Hungers Behind Women s Obsession With Eating Disorders1452 Words   |  6 Pagesâ€Å"Michelle M. Lelwica author of The Religion of Thinness: Satisfying the Spiritual Hungers Behind Women’s Obsession with Food and Weight declared that ‘Thinness is worshipped in American culture. Unrealistic body images are promoted in the media and entertainment resulting in greater numbers of women and men who feel ‘too fat’ an d suffer from eating disorders’† (Shell 1). Eating disorders are characterized by abnormal or disturbed eating habits such as anorexia nervosa, bulimia nervosa, and bingeRead MoreThe Psychological Effects Of Eating Disorders1324 Words   |  6 Pages00 girl advertising a new diet and starts to feel insecure, or goes to every length on earth to lose weight, but what women don t realize is that those are all influences leading to eating disorders. Women are strongly affected by eating disorders in North America. Many societal, cultural and physiological aspects contribute to the impact that eating disorders have upon women. Psychological aspect of eating disorder The psychological effect of eating disorders is one of, if not the most influentialRead MoreThe Synoptic Gospels Lies A Brief Passage Of A Man Carrying The Cross For Jesus1717 Words   |  7 Pageshistorical context of an African American spirituality. This act represents not only the oppression given at the hands foreign oppressors, but also the oppressive forces adopted within Black culture. In Simon of Cyrene, Black people find in him a reflection of themselves in the context of America culture. Black women, Black men, and Black LGBTQ+ people can find their struggles in the person of Simon. Simon as Black Women In the â€Å"pressed service† of Simon, Black women find (to a degree) their historicalRead MoreThe Culture Of Popular Culture860 Words   |  4 Pagespopular culture reveals the culture of society at the time. Further, popular culture reveals the underlying belief, power structures, and philosophical and moral frame of the society that produces those cultural products. Studying popular culture gives us an accessible vehicle through which to explore philosophical and moral questions, as well as the functioning of society on a smaller scale (fan based, consumption), through which we can make larger assumptions. Studies of popular culture may beRead MoreAmerica in the 1920s729 Words   |  3 PagesProgressive Movement and First World War. Politically, the American government was seemingly conservative, but experimented with different approaches to public policy and foreign diplomatic policy. Economically, it was a time of tremendous growth and new forms of organization. Soci ally, the American popular culture reshaped itself to reflect the increasingly industrial, urban, and consumer oriented society. The 20s were a time of a distinguishably new culture and profound change and excitement, but it wasn’t

Tuesday, May 5, 2020

Big Skinny free essay sample

Big Skinny wallets are water resistant and tough enough to machine-wash regularly. k. â€Å"Thinnest Wallet Ever† great marketing scheme 13. Core Weaknesses l. They won’t appeal to luxury customers because they are made of nylon instead of leather which is seen as a luxury material people may not be inclined to invest in a wallet that lacks the stylish approach m. â€Å"Thinnest Wallet Ever† could create competition of other wallet distributors to create thinner wallets and have Big Skinny constantly competing for the title c. Product Development Analysis vi.Made from a durable, water-resistant nylon micro-fiber 10 times thinner and lighter than leather yet just as durable. vii. â€Å"World’s Thinnest Wallet† viii. Thinner due to unique designs such as our Super Skinny wallet or sport wallet. Or our very unique leather nylon wallet hybrid series. ix. Wallets are small, lightweight, and often in need of replacement; hence, wallets are natural impulse purchases, often bought as gifts. We will write a custom essay sample on Big Skinny or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page x. the slimmest and most durable microfiber materials he could find, Kiril eventually developed a proprietary material tough enough to be machine-washable xi.The Big Skinny material was . 21mm thick—thinner than a normal business card and about one-eighth as thick as regular leather 2. Problem Decisional Statement d. How should Big Skinny attract visitors to its site and how should Big Skinny convince those site visitors to buy wallet? 3. Heuristic Frames e. Continue business as usual f. Expand social networking marketing plan on Facebook, Twitter, Tumblr, etc. g. Partner with larger social network sites for sponsorship and ads. Blogs, video sites, etc. h. Expand to larger retail stores putting wallets in stores building name and prestige and offering the online service as an alternative choice i. Invest in Infomercials to expand online appeal and popularity j. Partnering with another brand such as (Ralph Lauren, Gucci, Nautica) making big skinny style wallets k. Sell the business l. Billboard marketing of the website m. In addition to the website branch onto online shopping retailer sites like Amazon, Ebay, etc. n. Have a celebrity endorse or sponsor the wallets. o.Have a larger business or retailer exclusively sale the wallets as a specific brand 4. Issue Analysis p. K xii. Pros 14. Having more in house products in other stores can allow for more marketing possibilities as well especially online 15. Turn the brand into a household name, eventually people will branch from buying them in stores and instead only buy from online shops 16. Turning the business into a more so manufacturer instead of a direct manufacturer to consumer business could help xiii. Cons 17. Adds to cost and expenses for shipping to retail shops 18.A somewhat gamble to take it from the â€Å"fair market† especially given its limited popularity 19. Doesn’t allow for individuality much and creates middle men. 5. Recommendation q. Recommend selling the wallets exclusively through a major retailer because it could expand the brand and putting the website out there. Even the holiday season maybe have deals or holiday style advertising. Having it in larger retail stores such as Target or Wal-Mart and putting them every store across the country expands name and business and could create more online traffic.To add to the existing. Could build the name and prestige to the company. Having it as an exclusive product could open opportunities to later expand it to other stores as well. Have Wal-Mart brand exclusive Big Skinny Wallets. Similar to how the iPhone was exclusively sold by ATT and how the Apple products for some time were exclusively sold through Apple and now they are being sold at more retailers. Exclusive sales of Big Skinny wallets can increase online traffic maybe even selling a unique brand of wallets only from the company website. Offer exclusive deals. Big skinny free essay sample Problems Unclear (too much categories) Difficult to find what we are looking for Too much text Products are not highlighted Solutions Make it more intuitive (see its competitor belroy. com) More visual approach of the website Staging of the object on photos (because it is a fashion item and people want to see how they look with it) ? emphasis its strength (show through photo how slim it is etc†¦) Mention where are the physical shops II. Social media strategy 1. Facebook Objective increase the number of Facebook fan Solutions Organize online contest in order to make Facebook fans win free wallets (ex: best picture of a fan with a Skinny wallet) Make the Facebook page more interactive (ex: post some photo of wallets and ask the customer which one would they choose and why) Hide some publications from the public to encourage them to become fan of the Facebook page Offer coupons/reductions for the Facebook fans Like other Facebook pages related to wallets in order become visible to potential new customers who are fans of those related pages. We will write a custom essay sample on Big skinny or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Post photo of the latest product (and direct links to buy them on the website) 2. Twitter: Photos of the latest products in â€Å"street context† Coupons/reduction 3. Youtube 4. Blog Display Ads Observations, dysfunctions Low click rates System of payment: pay per impression Law click rates means that they have chosen the wrong websites to advertise (their ad is not relevant for people who see it, that is why they do not click on it). They have to choose websites which topics are relevant for their advertising (fashion, business) Moreover combining low click rates with pay per impression is very expensive. (in their case they should have chose the â€Å"pay per click system† because even if it is more expensive, you only pay when the prospect is interested by your ads (and click on it) Ad network/Ad exchange Big Skinny should not use those channels to advertise online because they do not have much control on where their ad would appear (their ad could appear on a website in which the topic does not fit with an ad for selling wallets. They do not have to buy â€Å"package† but select efficiently websites in which their ad would be relevant for the customer.